Malaria Must Die

MALARIA NO MORE – GLOBAL CAMPAIGN, 2018 

David Beckham

David Beckham in a glass box with 10 000 mosquitoes

David Beckham

Behind the scenes with David Beckham | Malaria Must Die

ISSUE

Malaria.

OBJECTIVE

To put malaria back on the political and popular agenda.

SOLUTION

To launch the Malaria Must Die campaign on 7 February, we filmed David Beckham in a glass box with 10 000 mosquitoes which we multiplied to be millions in post production. He posted appropriate versions on his channels and within hours the campaign ‘went global’. He also shared the behind the scenes video which is always a hit with fans.

COLLABORATORS

Malaria No More, R/GA, Aardman.

“You see things; and you say, ‘Why?’ But I dream things that never were; and I say, ‘Why not?'”
– George Bernard Shaw

Get in Touch