New Mindset

UNITED FOR GLOBAL MENTAL HEALTH

New Mindset:

Aardman ‘new mindset’ video on global mental health

ISSUE

Mental Health

OBJECTIVE

Create an evergreen piece of film that encapsulates the complexity of mental health and highlights the crisis facing our world today.

SOLUTION

Elisha London, former Campaign Director for Heads Together, invited me to oversee the brand development of a new organisation campaigning for global mental health. Working with Leagus Delaney, we landed on United for Global Mental Health, which was launched with a Manifesto Film at the UN in September, 2018. Shortly afterwards, for World Mental Health Day on 10 October, in collaboration with Havas Lynx and animator, Danny Capozzi at Aardman, we released ‘New Mindset’.

COLLABORATORS

Danny Capozzi, Aardman, Havas Lynx and Stephen Fry

 

“It’s all about finding a kind of mental umbrella. “Hey-ho, it’s raining inside; it isn’t my fault and there’s nothing I can do about it, but sit it out. But the sun may well come out tomorrow, and when it does I shall take full advantage

– Stephen Fry

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