UNITED FOR GLOBAL MENTAL HEALTH
Elisha London, former Campaign Director for Heads Together, invited me to oversee the brand development of a new organisation campaigning for global mental health. Working with Leagus Delaney, we landed on United for Global Mental Health, which was launched with a Manifesto Film at the UN in September, 2018. Shortly afterwards, for World Mental Health Day on 10 October, in collaboration with Havas Lynx and animator, Danny Capozzi at Aardman, we released ‘New Mindset’.
United for global mental health
“We want to help ensure that proven ways to improve mental health, such as the Friendship Bench, can be funded, grown and shared between countries and continents, to help millions of people and save lives around the world,”.“
– Elisha London